Learn how to build products that motivate users through psychological design principles. Case studies, tactics, and insights from the 8-motivation framework.
Every successful product taps into human psychology. But not all psychology is equal. Here are the 8 core motivations—and why mastering all 8 will destroy your product.
A cartoon owl guilt-trips you into learning Spanish. And it works on 500M people. Here's the psychology behind Duolingo's addictive design and what you can steal.
Most apps die trying to be everything to everyone. Here's the real reason 95% fail—and how the winners use motivational focus to dominate their market.
Weekly breakdowns of how successful products build their motivational spines—with tactics you can steal
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